Best Buy:Organix Smoothing Treatment, 30 Day, Ever Straight, Brazilian Keratin Therapy, 100 ml.


Customer Rating :
Rating: 3.5

List Price : $22.44 Price : $8.76
Organix Smoothing Treatment, 30 Day, Ever Straight, Brazilian Keratin Therapy, 100 ml.

Product Description

An exclusive, high potency, keratin complex which reduces up to 95% of curl and eliminates frizz (results may vary depending on texture of hair) by penetrating the cuticle with keratin proteins. Lasts up to 30 days (results may vary depending on texture of hair). An exclusive blend of antioxidant rich cocoa nut oil along with lush keratin proteins to strengthen and soften the hair, while organic avocado oil and cocoa butter smooth the cuticle for straight, strong tresses, adding a brilliant glow and luminescent shine. Why We Love It: This foolproof, easy to use, revolutionary system of products eliminates up to 95 percent of frizz and curl for 30 glorious days. Why You Want It: Rich Brazilian cocoa nut oils add brilliant shine, while the finest keratin proteins fill in broken hair cuticles creating strong, lustrous strands. What's In It for You: An exclusive blend of antioxidant rich organic cocoa nut and avocado oils along with nourishing cocoa butter combined with rich keratin proteins infuse into tresses and lock hair into smooth, straight, shiny, healthy looking strands. Eliminates up to 95 percent of frizz and curl and cuts blow-drying time by up to 75 percent. Organix Brazilian Keratin Therapy's system is recommended for all hair types including highlighted, color treated, chemically relaxed, wavy, curly and damaged. Not tested on animals. Made in USA.


  • Blend Of Rich Cocoa Nut Oil With Keratin Proteins For Strength
  • Organic Avocado Oil And Cocoa Butter Smooth The Cuticle
  • Sulfate, Formaldehyde & Sodium Free Formula
  • Adds A Brilliant Glow And Luminescent Shine
  • Eliminates Up To 95% Of Frizz And Curl


Organix Smoothing Treatment, 30 Day, Ever Straight, Brazilian Keratin Therapy, 100 ml. Reviews


Organix Smoothing Treatment, 30 Day, Ever Straight, Brazilian Keratin Therapy, 100 ml. Reviews


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Customer Reviews
Average Customer Review
255 Reviews
5 star:
 (104)
4 star:
 (53)
3 star:
 (23)
2 star:
 (20)
1 star:
 (55)
 
 
 

467 of 477 people found the following review helpful:
3.0 out of 5 stars Works but risky ingredients and discolors hair, not for blondes, March 13, 2011
By 
Chovaleoni (Detroit, Michigan) - See all my reviews
This review is from: Organix Smoothing Treatment, 30 Day, Ever Straight, Brazilian Keratin Therapy, 100 ml. (Health and Beauty)
Tried this, very mixed feelings and will review in two parts to fully explain. Gave it three stars because it DOES work as advertised, but not without risks. For results only, skip to part II. If you are new to Brazilian Keratin Treatments and the risks involved, PLEASE read part I.

Part I:

I have been getting Brazilian Keratin Treatments (BKTs) in the salon for several yrs. and have done extensive research on them. FYI, BKT is an umbrella term, like relaxer. There are many brands/makers of BKT (e.g. Brazilian Blowout, Copolla, Global Keratin, La Brasiliana, Marcia Teixiera). The active ingredient in ALL of them is either formaldehyde or a chemical "cousin" of it. The brands with the "cousin" compound (like this product) call their product formaldehyde-free. Free of irritation or risk? No.

**What you must know is that these "cousin" compounds work because they react with the hair in the SAME manner as formaldehyde, thereby subjecting users to a... Read more
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99 of 100 people found the following review helpful:
5.0 out of 5 stars This Works Wonders!, March 3, 2011
This review is from: Organix Smoothing Treatment, 30 Day, Ever Straight, Brazilian Keratin Therapy, 100 ml. (Health and Beauty)
I have never in my life written a review for a product, so that tells you something right there. I'm biracial, black and white, with hair more like my mother's who is white, but my hair is drier and a lot more curly. I had it dyed to a dark brown with highlights, but I dyed it back to black. This stuff WILL lighten your hair, so be careful. My hair is now a really dark brown with thin streaks (it looks great and it only cost me fifteen bucks)of a tannish-brown that turns red in the sun.

I picked this product up about a week ago a my local drugstore. I was apprehensive about buying it because I was worried that it would destroy my hair. Before I bought it, I ran home to read reviews on this product to make sure I wasn't in for a lot of heartache and lost money. The reviews were seemingly all right so I ran back to the store and purchased this product.

I got home, pre-washed my hair with the packet of cleanser that comes with it. I let my hair air dry then I... Read more
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64 of 64 people found the following review helpful:
5.0 out of 5 stars Worth the money!, March 1, 2011
This review is from: Organix Smoothing Treatment, 30 Day, Ever Straight, Brazilian Keratin Therapy, 100 ml. (Health and Beauty)
-Note that the box looks different now and is sold in Walgreens, Walmart. CVS, etc--

I have coarse, curly african american hair which was being relaxed (last one was over 4 months ago)--I was trying to transition out of this because of the damage that the chemicals in relaxers have put on my locks, but still wanted straight hair! Last year I started using WEN products (which I love~ my hair was much more manageable with WEN cleansing conditioners which are free of sulfates and more nourishing to your hair.) While I love how the WEN products softened my hair (movement, body more shine) it was making my hair grow --and then came the new growth! The Wen works wonders for putting moisture back in but will not tame or address the curl pattern of your hair if you want it to be straight~ I was *yearning* for something to tame this but did not want to put another relaxer in my hair! I heard about the Keratin treatments and was intrigued, but did not want to ever do it because... Read more
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